Our Brand Guidelines

Welcome

This style guide is a reference for our internal design team, vendors, and others who are authorized to work with the Speedy Print brand. The standards, guidelines, and references within this document are grounded in the years of research, experimentation, and brand executions that have preceded our new brand look and feel.

Our intent with this guide is not to restrict creativity and innovation: far from it. We believe in the creative spirit, and innovation is one of our core values. What we strive for is a coordinated, consistent, and effective brand presence in everything we create. If we make something, we want to make sure that people know where it came from.

While some of our brand executions and graphics have been standardized—like business cards, letterhead, and envelopes—these are not intended as the focus of this guide. Instead, the focus of this guide is to empower you, the creative, with the elements you need to create. By utilizing these tools, resources, and adhering to the guidelines within, you’ll make things that look like the Speedy Print brand, every time.

Please refer back to this guide often. We believe that our style guide is a living document. It should evolve over time, just as our brand inevitably will. If you have any questions concerning the content of this guide, please don’t hesitate to reach out to our Chief Marketing Officer at info@speedyprint.co.nz

The Use of Brand Materials

We are reasonable people—and open to most things—but when it comes to our brand, our reputation, we maintain strict control. We hold ourselves to incredibly high standards, and we expect the same wherever our brand is represented.

You must have specific permission and authorization to use any of our brand materials, including any resources, graphics, or visual elements found within this guide and its accompanying files.

Simply being in possession of these materials does not imply or imbue permission in any way. The approval process for materials and implementations of our brand will vary. Please contact an authorized Speedy Print representative (usually your Client Account Manager) with questions.

We reserve the right to disapprove or deny any use or uses of our logo, our brand visuals, or other brand elements at any time, for any reason.

• Ongoing staff training and support

• Pride in the look and feel of our environment

• Complete customer care

Primary Brand Logo

The brand logo both identifies the Speedy Print brand as a whole. Use this logo to represent individual locations, products, merchandise, and services.

This logo is a carefully created piece of locked artwork that should not be altered in any way.

Icon-Only Lockup

When space is at an ultimate premium, the icon can be used in place of a full brand logo lockup.

When this mark is used, ensure that our brand name is visible near or in relationship with the icon. For example, a small shipping package bearing the icon design should have a label or box which displays our brand name legibly. This will help reinforce brand recognition.

The icon-only lockup should only be used when the primary logo is too complex, too large, or is otherwise unavailable.

Badge Lockup

The badge lockup is designed for square or circular areas where symmetry is desired and the primary logo is not a good fit.

This can be used in conjunction with the primary logo simultaneously. On packaging, for example, the Horizontal lockup can be used as the primary identifying logo, and the badge lockup can be used as a closure seal/sticker on the rear of the package.

Each brand logo lockup has several color variations for use on different background types, tones, and colors. When in doubt, use the most legible version of the logo for the available background. For printed executions, special care should be given to ensure logo legibility on the final media or material used.

Icon-Only Lockup

Colour version, this is our preferred version of the icon-only lockup.

Badge Lockup

Colour version, this is our preferred version of the badge lockup when used as a main design element.

Badge Lockup

Single colour, white version, for use as watermark on images and dark backgrounds.

Badge Lockup

Single colour, black version, for use as watermark or black and white printing.

Solid Color Backgrounds

Any version of the logo may be used on any solid-color background. Use the dark or light version to achieve maximum contrast.

Pattern Backgrounds

The one-color version of the logo may be used on low-contrast patterns. Use the dark or light version to achieve maximum contrast.

Dark Photographic Backgrounds

The one-color, light version of the logo may used on any dark photographic background.

Light Photographic Backgrounds

Any version of the logo may be used on any light photographic background. Use the dark or light version to achieve maximum contrast.

• Do not stretch, squash, skew, or distort the logo in any way.

• Do not edit the logo color, use an off-brand color, or reduce the logo opacity.

• Do not add graphic effects to the logo, including drop shadows.

• Do not place the logo on a high-contrast pattern or busy photograph.

• Do not change the layout or relationship between logo elements.